Friday, March 23, 2012
Congressional Oversight of Agency Public Communications: Implications of Agency New Media Use
Kevin R. Kosar
Analyst in American National Government
This report intends to assist Congress in its oversight of executive branch agencies’ public communications. Here, “public communications” refers to agency communications that are directed to the public.
Many, and perhaps most, federal agencies routinely communicate with the public. Agencies do so for many purposes, including informing the public of its rights and entitlements, and informing the public of the agency’s activities. Agencies spent more than $900 million on contracts for advertising services in FY2010, a figure that does not include all agency communications expenditures.
Congress frequently has investigated agency public communication activities. For example, in late February 2012 the Senate Homeland Security and Governmental Affairs Committee’s Subcommittee on Oversight of Government Management began investigating 11 federal agencies’ public communications activities and expenditures.
Congressional oversight of agency public communications activities is not new; it has occurred frequently since at least the beginning of the 20th century. Congress has enacted three statutory restrictions on agency communications with the public. One limits agencies’ authority to hire publicity experts, another prohibits using appropriated funds to lobby Congress, and a third disallows using appropriated funds for “publicity or propaganda.” For a number of reasons, enforcing these restrictions has been challenging, not least of which is that these statutory prohibitions do not well clarify licit from illicit public communications.
Many federal agencies have adopted new electronic communication technologies over the past two decades. These “new media” technologies include e-mail, websites, weblogs (or blogs), text messaging, and social media such as Facebook and Twitter.
Agencies’ use of these new media has implications for congressional oversight of agency public communications. Most fundamentally, the ease of use of new media and the nature of digital communications further complicates congressional oversight and enforcement of the public communications restrictions.
Date of Report: March 14, 2012
Number of Pages: 15
Order Number: R42406
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